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Media Kit

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Media Contact

Kristin Rust
krust@alterramtnco.com
303-801-7271

General Inquiries
303-749-8200

press release May 20, 2020

IKON PASS ANNOUNCES 20/21 SPRING PROMOTION EXTENSION TO JUNE 16, 2020

Ikon Pass announces an extension of the spring promotion for the 20/21 Ikon Pass through June 16, 2020 (previously May 26, 2020), allowing Ikon Pass holders more time to take advantage of the lowest prices ever. Prices will go up on June 17, 2020.

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press release April 28, 2020

IKON PASS EXPANDS WITH THE ADDITION OF MT. BACHELOR AND WINDHAM MOUNTAIN

Looking ahead to winter 20/21, Ikon Pass continues to expand access across North America with the addition of Mt. Bachelor in Oregon and Windham Mountain in New York for the 2020/2021 season. Ikon Pass holders can take advantage of 43 destinations.

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press release April 17, 2020

Ikon Pass Introduces Adventure Assurance

To provide some value back to skiers and riders for the shortened 19/20 winter season, Ikon Pass recently announced double renewal discounts and extended deadlines for winter 20/21. Today, Ikon Pass introduces Adventure Assurance, offering 20/21 Ikon Pass holders the option to defer their adventure to winter 21/22.

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press release April 14, 2020

IKON PASS ANNOUNCES UPDATES TO 20/21 SEASON PASSES

Offering Double Renewal Discounts and Extended Spring Promotion

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other March 14, 2020

Alterra Mountain Company Closure Announcement

Alterra Mountain Company will suspend operations at our 15 North American ski resorts, starting the morning of Sunday, March 15, until further notice. All lift operations, food and beverage, retail and rental services will be closed until further notice.

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other March 13, 2020

Coronavirus (COVID-19) Update

We are monitoring the Coronavirus (COVID-19) outbreak and working with local public health partners who are coordinating with state and federal officials to provide guidance on limiting and slowing the spread of the Coronavirus.

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press release March 10, 2020

ALTERRA MOUNTAIN COMPANY ANNOUNCES $223 MILLION IN CAPITAL IMPROVEMENTS

Alterra Mountain Company announces its plans to invest $223 million in capital improvements across its 15 North American mountain destinations for the upcoming year, continuing the company’s commitment to enhancing the guest experience.

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press release February 27, 2020

IKON PASS UNLOCKS WINTER 20/21 ON MARCH 5, 2020

Ikon Pass invites skiers and riders across the globe to unlock adventure and the lowest pricing for winter 20/21 on Thursday, March 5, 2020 when the Ikon Pass will go on sale. After debuting in January 2018, the Ikon Pass enters its third season with 41 inspiring winter destinations, a new four day product, and continued pass holder benefits.

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press release February 6, 2020

TripHero Announces Partnership

TripHero today announced its partnership with Alterra Mountain Company. Designed to elevate the guest experience at nine Alterra Mountain Company mountain destinations, TripHero will allow guests to conveniently schedule luggage pickup at their home, and have their gear delivered right to their mountain lodging.

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press release January 14, 2020

ALTERRA MOUNTAIN COMPANY CLOSES ON SUGARBUSH RESORT IN VERMONT

Alterra Mountain Company announces that it has closed on the purchase of Sugarbush Resort in Vermont, bringing the company’s total year-round mountain destinations to 15 throughout North America, including the world’s largest heli-skiing operation.

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