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Media Kit

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Media Contact

Kristin Rust
krust@alterramtnco.com
303-801-7271

General Inquiries
303-749-8200

press release March 10, 2020

ALTERRA MOUNTAIN COMPANY ANNOUNCES $223 MILLION IN CAPITAL IMPROVEMENTS

Alterra Mountain Company announces its plans to invest $223 million in capital improvements across its 15 North American mountain destinations for the upcoming year, continuing the company’s commitment to enhancing the guest experience.

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press release February 27, 2020

IKON PASS UNLOCKS WINTER 20/21 ON MARCH 5, 2020

Ikon Pass invites skiers and riders across the globe to unlock adventure and the lowest pricing for winter 20/21 on Thursday, March 5, 2020 when the Ikon Pass will go on sale. After debuting in January 2018, the Ikon Pass enters its third season with 41 inspiring winter destinations, a new four day product, and continued pass holder benefits.

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press release February 6, 2020

TripHero Announces Partnership

TripHero today announced its partnership with Alterra Mountain Company. Designed to elevate the guest experience at nine Alterra Mountain Company mountain destinations, TripHero will allow guests to conveniently schedule luggage pickup at their home, and have their gear delivered right to their mountain lodging.

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press release January 14, 2020

ALTERRA MOUNTAIN COMPANY CLOSES ON SUGARBUSH RESORT IN VERMONT

Alterra Mountain Company announces that it has closed on the purchase of Sugarbush Resort in Vermont, bringing the company’s total year-round mountain destinations to 15 throughout North America, including the world’s largest heli-skiing operation.

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press release November 20, 2019

AMPLIFY YOUR ADVENTURE WITH THE NEW IKON PASS MOBILE APP FOR WINTER 19/20

The new Ikon Pass mobile app is available now in app stores, expanding the on-mountain experience for skiers and riders at 41 global Ikon Pass destinations.

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press release November 13, 2019

ALTERRA MOUNTAIN COMPANY TO ACQUIRE SUGARBUSH RESORT IN VERMONT

Alterra Mountain Company announces that it has entered into an agreement to purchase Sugarbush Resort in Vermont, which will bring the company’s total to 15 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.

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press release August 27, 2019

IKON PASS EXPANDS INTO EUROPE WITH THE ADDITION OF ZERMATT IN SWITZERLAND FOR WINTER 19/20

Soak up the magic of the Matterhorn as Zermatt in Switzerland becomes the first European destination partner on the Ikon Pass. Now Ikon Pass holders have access to snow at 41 global destinations across five continents.

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press release August 2, 2019

IKON PASS ANNOUNCES THE ADDITION OF ARAPAHOE BASIN SKI AREA IN COLORADO FOR WINTER 19/20

The Ikon Pass community continues to grow with the addition of Arapahoe Basin Ski Area in Colorado. Now Ikon Pass holders have access to snow at 40 global destinations, including six in Colorado.

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press release July 19, 2019

Ikon Pass Wins at 2019 Telly Awards

Alterra Mountain Company announced it has recently won Silver at the 2019 Telly Awards for its Father’s Day “My Ikon” video in the “Branded Content” category.

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press release April 15, 2019

IKON PASS ANNOUNCES THE ADDITION OF MT BULLER IN AUSTRALIA

The Ikon Pass community continues to expand globally with the addition of Mt Buller in Victoria, Australia. Now Ikon Pass holders can take advantage of a year-round winter with access to six Southern Hemisphere destinations.

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