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Media Kit

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Media Contact

Kristin Rust
krust@alterramtnco.com
303-801-7271

General Inquiries
303-749-8200

news article February 22, 2018

IKON PASS ANNOUNCES THREE NEW PARTNERS, ACCESS, PRICE & BENEFITS FOR WINTER 2018-2019

The Ikon Pass, North America's newest season pass product for winter 2018-2019 announces SkiBig3 in Alberta, Canada, Revelstoke Mountain Resort in British Columbia, Canada and Sugarbush Resort in Vermont, as its newest partners, for a total of over 63,000 skiable acres of unique terrain at 26 premier mountain destinations in North America.

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press release February 15, 2018

IKON PASS JOINS WITH PROTECT OUR WINTERS WITH 50K DONATION TO CREATE THE IKON PASS FUND

The Ikon Pass, a new ski and snowboard pass product from Alterra Mountain Company, has partnered with Protect Our Winters to further climate change education and advocacy through a three-level $50k partnership: the creation of the Ikon Pass Fund, a Summit Level donation, and a complimentary one-year Protect Our Winters membership.

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press release February 13, 2018

ALTERRA MOUNTAIN COMPANY AND CLIF BAR® ANNOUNCE THREE-YEAR STRATEGIC PARTNERSHIP

Alterra Mountain Company and Clif Bar are excited to announce a three-year strategic partnership, the first corporate partnership of its kind for the newly-formed company.

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press release February 7, 2018

ALTERRA MOUNTAIN COMPANY APPOINTS RUSTY GREGORY AS CHIEF EXECUTIVE OFFICER

Alterra Mountain Company today announced the appointment of Rusty Gregory as Chief Executive Officer. Mr. Gregory is an investor in the company and has been a member of the Board of Directors since the company's inception in August 2017.

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press release January 25, 2018

MIKAELA SHIFFRIN: THE NEW FACE OF THE IKON PASS

We are proud to announce that U.S. Ski Team’s Mikaela Shiffrin has joined forces with Alterra Mountain Company as an investor and is helping launch the Ikon Pass as an Ambassador.

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press release January 25, 2018

INTRODUCING THE IKON PASS: UNITING NORTH AMERICA'S PREMIER MOUNTAIN DESTINATIONS

Alterra Mountain Company announces its 2018-2019 pass product, the Ikon Pass. North America's top mountain destinations have joined together to offer skiers and riders the Ikon Pass uniting 12 destinations from Alterra Mountain Company and 11 premier destination partners.

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press release January 11, 2018

Announcing Alterra Mountain Company: A Family of 12 Iconic Mountain Destinations

The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name. Announcing Alterra Mountain Company, a new destination group that is changing the landscape of the mountain resort industry.

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