Archive

Media Kit

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  • 2019
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Media Contact

Kristin Rust
krust@alterramtnco.com
303-801-7271

General Inquiries
303-749-8200

press release November 20, 2019

AMPLIFY YOUR ADVENTURE WITH THE NEW IKON PASS MOBILE APP FOR WINTER 19/20

The new Ikon Pass mobile app is available now in app stores, expanding the on-mountain experience for skiers and riders at 41 global Ikon Pass destinations.

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press release November 13, 2019

ALTERRA MOUNTAIN COMPANY TO ACQUIRE SUGARBUSH RESORT IN VERMONT

Alterra Mountain Company announces that it has entered into an agreement to purchase Sugarbush Resort in Vermont, which will bring the company’s total to 15 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.

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press release August 27, 2019

IKON PASS EXPANDS INTO EUROPE WITH THE ADDITION OF ZERMATT IN SWITZERLAND FOR WINTER 19/20

Soak up the magic of the Matterhorn as Zermatt in Switzerland becomes the first European destination partner on the Ikon Pass. Now Ikon Pass holders have access to snow at 41 global destinations across five continents.

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press release August 2, 2019

IKON PASS ANNOUNCES THE ADDITION OF ARAPAHOE BASIN SKI AREA IN COLORADO FOR WINTER 19/20

The Ikon Pass community continues to grow with the addition of Arapahoe Basin Ski Area in Colorado. Now Ikon Pass holders have access to snow at 40 global destinations, including six in Colorado.

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press release July 19, 2019

Ikon Pass Wins at 2019 Telly Awards

Alterra Mountain Company announced it has recently won Silver at the 2019 Telly Awards for its Father’s Day “My Ikon” video in the “Branded Content” category.

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press release April 15, 2019

IKON PASS ANNOUNCES THE ADDITION OF MT BULLER IN AUSTRALIA

The Ikon Pass community continues to expand globally with the addition of Mt Buller in Victoria, Australia. Now Ikon Pass holders can take advantage of a year-round winter with access to six Southern Hemisphere destinations.

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press release March 4, 2019

ALTERRA MTN COMPANY ANNOUNCES $181 MILLION IN CAPITAL IMPROVEMENTS FOR THE 19/20 SEASON

Alterra Mountain Company announces its plans to invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming year.

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press release February 26, 2019

IKON PASS UNLOCKS WINTER SEASON 19/20 ON MARCH 5, 2019

Winter 19/20 will begin when the Ikon Pass, the world’s new standard in season passes, goes on sale on Tuesday, March 5, 2019.

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press release February 7, 2019

IKON PASS REINFORCES COMMITMENT TO PROTECT OUR WINTERS WITH 25K DONATION

Ikon Pass is renewing its partnership with Protect Our Winters (POW) through a Summit Level donation, designed to further climate change education and advocacy.

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press release January 30, 2019

ALTERRA MOUNTAIN COMPANY AND THE NORTH FACE ANNOUNCE 5-YEAR ALLIANCE

Alterra Mountain Company and The North Face have signed a 5-year retail, uniform and sponsorship agreement, making The North Face the official winter uniform outerwear partner of select Alterra Mountain Company destinations.

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© 2019 Alterra Mountain Company, 3501 Wazee St #400, Denver, CO 80216, (303) 749-8200