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Media Contact

Kristin Rust
krust@alterramtnco.com
303-801-7271

General Inquiries
303-749-8200

press release March 3, 2022

22-23 IKON PASS ON SALE MARCH 10

Three new iconic destinations, Chamonix Mont-Blanc Valley in France, Sun Valley in Idaho and Snowbasin in Utah, plus two new pass options, 2 and 3-day Ikon Session Passes, join the Ikon Pass community for winter 22/23.

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press release February 28, 2022

ALTERRA CAPITAL IMPROVEMENTS 22/23

Alterra Mountain Company announces its plans to invest $344 million in capital improvements for winter 22/23, reaching over $1 billion invested in transformational changes over the past five years.

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press release January 4, 2022

IKON PASS INTRODUCES IKON PASS TRAVEL

New for winter 21/22, Ikon Pass introduces Ikon Pass Travel, a travel planning service that offers pass holders the ability to seamlessly explore options and book all aspects of adventure across Ikon Pass destinations.

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press release December 2, 2021

DECEMBER 9 IS THE LAST DAY TO PURCHASE A 21/22 IKON PASS

Thursday, December 9, 2021 is the last day to own the stoke and purchase any 21/22 Ikon Pass product - Ikon Pass, Ikon Base Pass, and Ikon Session Pass 4-Day.

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press release October 21, 2021

ALTERRA MOUNTAIN COMPANY & DAKINE UNVEIL EXCLUSIVE IKON PASS COLLECTION

Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection.

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press release September 14, 2021

ALTERRA MOUNTAIN COMPANY AND SHARE WINTER FOUNDATION JOIN FORCES

Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of youth through winter sports.

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press release September 13, 2021

Palisades Tahoe Chosen as New Name for Legendary California Ski Resort

Today, Palisades Tahoe introduced its new name and logo that honor the resort’s history as a land of legends—home to freeskiing pioneers, Winter Olympians and cultural icons across more than seven decades of ski history.

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press release August 10, 2021

ALTERRA MOUNTAIN COMPANY NAMES NEW PRESIDENT & COO OF SQUAW VALLEY ALPINE MEADOWS

Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately.

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press release June 11, 2021

ALTERRA MOUNTAIN COMPANY NAMES NEW PRESIDENT & COO OF MAMMOTH MOUNTAIN & JUNE MOUNTAIN

Alterra Mountain Company announced today that Ron Cohen, current President and Chief Operating Officer of Squaw Valley Alpine Meadows, will return to Mammoth Mountain and June Mountain as the destinations' new President and Chief Operating Officer, effective immediately.

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press release June 10, 2021

FOUR LARGEST SKI INDUSTRY LEADERS ANNOUNCE JOINT COMMITMENT TO FIGHT CLIMATE CHANGE

Alterra Mountain Company, Boyne Resort, POWDR and Vail Resorts announce the Climate Collaborative Charter, the ski industry's first unified effort to combat climate change with shared commitments around sustainability and advocacy.

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