Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board.
Three new iconic destinations, Chamonix Mont-Blanc Valley in France, Sun Valley in Idaho and Snowbasin in Utah, plus two new pass options, 2 and 3-day Ikon Session Passes, join the Ikon Pass community for winter 22/23.
Alterra Mountain Company announces its plans to invest $344 million in capital improvements for winter 22/23, reaching over $1 billion invested in transformational changes over the past five years.
New for winter 21/22, Ikon Pass introduces Ikon Pass Travel, a travel planning service that offers pass holders the ability to seamlessly explore options and book all aspects of adventure across Ikon Pass destinations.
Thursday, December 9, 2021 is the last day to own the stoke and purchase any 21/22 Ikon Pass product - Ikon Pass, Ikon Base Pass, and Ikon Session Pass 4-Day.
Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of youth through winter sports.
Today, Palisades Tahoe introduced its new name and logo that honor the resort’s history as a land of legends—home to freeskiing pioneers, Winter Olympians and cultural icons across more than seven decades of ski history.
Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately.
Alterra Mountain Company announced today that Ron Cohen, current President and Chief Operating Officer of Squaw Valley Alpine Meadows, will return to Mammoth Mountain and June Mountain as the destinations' new President and Chief Operating Officer, effective immediately.