press release August 27, 2019

IKON PASS EXPANDS INTO EUROPE WITH THE ADDITION OF ZERMATT IN SWITZERLAND FOR WINTER 19/20

Soak up the magic of the Matterhorn as Zermatt in Switzerland becomes the first European destination partner on the Ikon Pass. Now Ikon Pass holders have access to snow at 41 global destinations across five continents.

press release August 2, 2019

IKON PASS ANNOUNCES THE ADDITION OF ARAPAHOE BASIN SKI AREA IN COLORADO FOR WINTER 19/20

The Ikon Pass community continues to grow with the addition of Arapahoe Basin Ski Area in Colorado. Now Ikon Pass holders have access to snow at 40 global destinations, including six in Colorado.

press release July 19, 2019

Ikon Pass Wins at 2019 Telly Awards

Alterra Mountain Company announced it has recently won Silver at the 2019 Telly Awards for its Father’s Day “My Ikon” video in the “Branded Content” category.

press release April 15, 2019

IKON PASS ANNOUNCES THE ADDITION OF MT BULLER IN AUSTRALIA

The Ikon Pass community continues to expand globally with the addition of Mt Buller in Victoria, Australia. Now Ikon Pass holders can take advantage of a year-round winter with access to six Southern Hemisphere destinations.

press release March 4, 2019

ALTERRA MTN COMPANY ANNOUNCES $181 MILLION IN CAPITAL IMPROVEMENTS FOR THE 19/20 SEASON

Alterra Mountain Company announces its plans to invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming year.

press release February 26, 2019

IKON PASS UNLOCKS WINTER SEASON 19/20 ON MARCH 5, 2019

Winter 19/20 will begin when the Ikon Pass, the world’s new standard in season passes, goes on sale on Tuesday, March 5, 2019.

press release February 7, 2019

IKON PASS REINFORCES COMMITMENT TO PROTECT OUR WINTERS WITH 25K DONATION

Ikon Pass is renewing its partnership with Protect Our Winters (POW) through a Summit Level donation, designed to further climate change education and advocacy.

press release January 30, 2019

ALTERRA MOUNTAIN COMPANY AND THE NORTH FACE ANNOUNCE 5-YEAR ALLIANCE

Alterra Mountain Company and The North Face have signed a 5-year retail, uniform and sponsorship agreement, making The North Face the official winter uniform outerwear partner of select Alterra Mountain Company destinations.

press release January 29, 2019

ALTERRA MOUNTAIN COMPANY ANNOUNCES 4-YEAR SPONSORSHIP WITH SMARTWOOL

Alterra Mountain Company and Smartwool are on a mission to keep guests warm throughout the winter season so they can have their best day on the mountain. Smartwool has been named the official Merino wool base layer, underwear, and sock of all 14 Alterra Mountain Company destinations throughout North America

press release December 4, 2018

Alterra Mountain Company Announces Gondola Replacement at Steamboat, Colorado

Alterra Mountain Company has announced a $15 million replacement project of Steamboat Ski Resort’s existing gondola with a new eight-person gondola for the 2019/2020 winter season, helping to enhance the guest experience at the Colorado destination.