Social Responsibility

TOGETHER, MOVING MOUNTAINS

Moving mountains is not easy. But that’s exactly what we intend to do.

Alterra Mountain Company is committed to creating positive impacts for our planet, our people, and our communities.

With an equal focus on three pillars – Sustainability, Diversity, Equity, & Inclusion, and Community – we promise action based on our core beliefs. We recognize and own the responsibility to develop and nurture initiatives that protect and share the mountains for generations to come.

Sustainability

The mountains are our lives – and our livelihoods. Our environmental sustainability programs directly address the urgency of climate change and other environmental impacts through equitable conservation and preservation; strategic and science-forward sustainable business practices; and utilizing our voice as a power for good.

CLIMATE COLLABORATIVE CHARTER

Alterra Mountain Company is a founding member of the Climate Collaborative Charter, a first-of-its-kind collaboration between the four largest ski resort companies in North America. Together, we believe in a shared responsibility to take a strong stance on the core issues of sustainability.

SHRED FOR SUSTAINABILITY

In collaboration with American Forests, we created Shred for Sustainability in an effort to fight climate change, one tree at a time.

IKON PASS X POW

Ikon Pass is proud to continue its long-standing partnership with Protect Our Winters (POW) – a nonprofit mobilizing the outdoor community towards positive climate action.

SUSTAINABILITY SPOTLIGHT

View of a waterfall and a mountain lake

Group of people planting a tree

Group of people in ski and snowboard gear holding a flag with the words POW Protect Our Winters on it

Diversity, Equity & Inclusion

Alterra Mountain Company believes that the mountains welcome all and that there is great power in fostering diversity, equity, and inclusion – among our team, our guests, and our partners. To realize this goal, we invest in programs that seek to build and support diversity by advancing equitable systems and by weaving a culture of inclusion and belonging into the fabric of our business and our guest experience.

Rooted in What's Right

Committed to making Alterra Mountain Company a landscape where everyone can thrive, we are doing important internal work while inviting all players in the snowsports industry to join us. This includes:

DEI AUDITING

Tapping DEI experts to audit and improve our policies and practices.

ANNUAL INCLUSION SURVEY

Gathering and tracking data with an annual inclusion survey to measure our employee’s perceptions of culture and sense of belonging.

DEI TRAINING

Developing and implementing DEI training to ensure our workplace and mountains are a place where everyone is welcome.

BROADENING MEANINGFUL ACCESS AND REPRESENTATION

Building meaningful partnerships to break down historical barriers to access. Elevating the participation and visibility of a broader range of people to better reflect who we are and who we serve.

COMMUNITY OUTREACH

Strengthening relationships in the communities where we operate through community outreach initiatives.

SPECIAL GUEST SPEAKERS

Providing a platform for a diverse range of change makers and leaders in our industry to share their stories and experiences.

MY IKON SERIES

My Ikon: My Connection is a native led short documentary film created by Connor Ryan, Húŋkpapȟa Lakȟóta and Lonnie Kauk, Ahwahnechee. Directed by Shaandiin Tome, a Diné woman, this work encourages the mountain community to connect, respect, and appreciate the land while welcoming Native people into the conversation. My Ikon: My Ride is a story about the first professional Black snowboarder, Russell Winfield, and his goal to build a supportive community for young athletes, like LJ Henriquez, a 14-year old who is changing the shape of snowboarding.

IKON PASS SCHOLARSHIP PROGRAM

In collaboration with Natives Outdoors and SheJumps, Ikon Pass aims to remove barriers of entry while growing snowsport participation among Native communities and women of color.

SHARE WINTER FOUNDATION PARTNERSHIP

Featuring a year-one donation of nearly $4MM, Alterra Mountain Company and the Share Winter Foundation have joined forces to welcome the next generation of winter sports enthusiasts with a diverse range of backgrounds.

DIVERSITY, EQUITY & INCLUSION SPOTLIGHT

Two people dressed in winter gear holding snowboards
Group of people with ski gear standing at the top of a snowy mountain
Two adults with a group of kids wearing snowboards, everyone is smiling at the camera

Community

Built on the belief that people are the backbone of our business, Alterra Mountain Company seeks to create opportunities for community well-being. With a focus on financial and charitable support, we are building one global mountain community, here to lift each other up throughout the peaks and valleys of life.

ALTERRA MOUNTAIN COMPANY COMMUNITY FOUNDATION

Established in 2021, the Alterra Mountain Company Community Foundation is a public charity created to provide financial support to the members of the communities in which Alterra Mountain Company operates.

IKON PASS SHARES THE STOKE

Share The Stoke aligns passion with purpose. Through charitable giving, the Ikon Pass holder community can support climate initiatives, athletes, and kids. Previous benefactors of this program include: Protect Our Winters, High Fives Foundation, and Outdoor Alliance for Kids.

COMMUNITY SPOTLIGHT

A crowd of people sitting on a grassy lawn watching a concert in the mountains
Group of adaptive skiers at the top of a ski run, all smiling at the camera