press release April 6, 2021

ALTERRA MOUNTAIN COMPANY APPOINTS CHIEF OPERATING OFFICER

Today Alterra Mountain Company announced Mark Brownlie, current President of Mammoth Mountain and June Mountain and Regional Chief Operating Officer (RCOO) – Western Region, has been promoted to Chief Operating Officer - Resorts for Alterra Mountain Company.

press release April 2, 2021

SPRING SKIING BEGINS EVEN EARLIER FOR 21/22 IKON PASS HOLDERS AT EIGHT DESTINATIONS

Ikon Pass announces that spring skiing benefits for 21/22 Ikon Pass holders have been increased.

press release March 4, 2021

OWN THE STOKE WITH YOUR 21/22 IKON PASS

Ikon Pass invites skiers and riders across the globe to commit to future adventures when the Ikon Pass goes on sale at its lowest pricing for the 21/22 season on Thursday, March 11, 2021.

press release February 3, 2021

ALTERRA MOUNTAIN COMPANY AND COCA-COLA ANNOUNCE NEW MULTI-YEAR PARTNERSHIP AGREEMENT

Alterra Mountain Company and The Coca-Cola Company announced a new multi-year partnership agreement designed to enhance the on-site guest experience.

press release October 7, 2020

ALTERRA MOUNTAIN COMPANY ANNOUNCES LEADERSHIP CHANGES, CREATES NEW COMPANY DIVISIONS

Alterra Mountain Company is adding two new divisions to the company, Hospitality and Real Estate.

press release October 5, 2020

IKON PASS COLLABORATES WITH AMERICAN FORESTS

Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America.

news article September 14, 2020

Statement from Alterra Mountain Company CEO Rusty Gregory on 20/21 Winter Operations

The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19.

press release September 14, 2020

RESERVATIONS FOR LIFT ACCESS WILL NOT BE NECESSARY FOR MOST DESTINATIONS FOR WINTER 20/21

Most Ikon Pass destinations do not require reservations at this time for lift access to the 38 North American Ikon Pass destinations for winter 20/21.

press release September 1, 2020

RED MOUNTAIN IN BRITISH COLUMBIA JOINS THE IKON PASS COMMUNITY FOR THE 20/21 WINTER SEASON

The Ikon Pass community continues to grow with the addition of western Canada’s original ski destination, RED Mountain, and its hailed and unfettered vast terrain.

press release August 25, 2020

Squaw Valley | Alpine Meadows Announces Commitment to Change Its Name

Squaw Valley Alpine Meadows announces today it is making a commitment to change the name of the legendary California mountain destination.